While we're sure every snake oil salesman and book writer will be cashing in on the hype surrounding 2012 supposedly being the end of the world, we're also convinced that few of them will think about the consequences:
"NASA's Ask an Astrobiologist Web site, for example, has received thousands of questions regarding the 2012 doomsday predictions—some of them disturbing, according to David Morrison, a senior scientist with the NASA Astrobiology Institute.
"A lot of [the submitters] are people who are genuinely frightened," said Morrison, who thinks movie marketers, authors, and others out to make a buck are feeding some of the fears.
"I've had two teenagers who were considering killing themselves, because they didn't want to be around when the world ends," he said. "Two women in the last two weeks said they were contemplating killing their children and themselves so they wouldn't have to suffer through the end of the world."