Showing posts with label language. Show all posts
Showing posts with label language. Show all posts

Thursday, 26 February 2009

Life "doomed" by four degree rise in global temps

James Lovelock, the former Nasa scientist and chief proponent of Gaia theory, has hit the headlines again with 'doomsday' predictions of the effects of climate change.

Climate change will wipe out most life on Earth by the end of this century and mankind is too late to avert catastrophe, a leading British climate scientist said.

Lovelock, 89, has said higher temperatures will turn parts of the world into desert and raise sea levels, flooding other regions.

His apocalyptic theory foresees crop failures, drought and death on an unprecedented scale. The population of this hot, barren world could shrink from about seven billion to one billion by 2100 as people compete for ever-scarcer resources.

"It will be death on a grand scale from famine and lack of water," Lovelock told Reuters in an interview on Wednesday. "It could be a reduction to a billion (people) or less."

More worryingly, he claims that even if the world found a way of cutting emissions to zero, it is now too late to cool the Earth.

Ironically, this comes just a few weeks after experts at Britain's top climate research centre launched an attack on scientific colleagues and journalists who exaggerate the effects of global warming.

Talking up the apocalypse

We've talked before about the language of the apocalypse, particularly in issue two in reference to natural disasters. In the verbose excesses of a globalised media, analogies of apocalypse and disaster are easily employed to strike home to the reader or listener the gravity of the situation in a natural, almost knee-jerk reaction to events that seem too big to be true. Such words are not the preserve of the doom-monger, as even those who promise relief and rescue from a frightening and seemingly overwhelming situation find it all too easy to create a backdrop of despair, against which their efforts shine even more brightly.

But what effect does this have? What seeds does it sow? According to the latest report from the Global Language Monitor, 'words of hope in the global media have given way to those of despair and fear relating to the economic meltdown in a three-month period since the US presidential election in November'. The way we use language fundamentally affects our view of the world and as people are bombarded with words such as 'armageddon', 'meltdown', 'doomsday' and 'apocalypse' their emotional reaction to the situation will inevitably shift towards feelings of fear and despair. Couple that with the genuine problems faced by people around the world, such as rises in food prices and shortage of commodities, and the consequences can be significant. As people panic, so do their leaders. As a climate of fear evolves, so does the situation where drastic measures seem reasonable.

There are some who inevitably see these societal 'collapses' as precursors for social unrest and, eventually, war; so the way we talk about a crisis deserves attention. Are we playing things up for effect? Are we at risk of affecting the outcome of this economic depression just because of our choice of words? Are we making things worse due a simple poverty of allegory?

Tuesday, 23 September 2008

ANALYSIS: it's the global apocalyptic financial end-of-the-world money armageddon!!

Far be it from me to suggest that the mainstream media has a nasty tendency to overhype things, but as you'll have seen if you've read Doomwatch in issue two, they have a nastier tendency to reach for the apocalyptic phrase book when things turn sour, as evidenced by the language used in the aftermath of Hurricane Katrina.

So is it unreasonable for the financial press to avoid “crash,” “panic,” “apocalypse,” “Armageddon,” “meltdown” or “freefall” in news stories?

More to the point, does the speed with which they fall back on apocalyptic imagery alter our behaviour towards such events? If we're conditioned to react instinctively and quickly to such strong language then doesn't using it without just cause make over-reaction more likely? Do such words spark an inherent herd instinct to protect ourselves? What effect did the publishing of images of queues outside Northern Rock have?

How easy is it to describe something as an 'apocalypse' yet how hard to explain precisely how - while many people are suffering from the effects of a global economic downturn, will the world's financial sector crumble to dust, leaving us homeless, destitute and eventually eating each other in the streets? Highly doubtful. Yet frightening images are conjured up by these words and when big financial decisions are being made based on the latest rumour, words and how you use them become very important indeed. Image a president or a prime minister using words like 'apocalypse', 'armageddon' or 'end of the world' - we know they don't, simply because they'd spread panic. So what happens when reporters put such words into people's mouths? For all our tomfoolery at The End is Nigh, in the big wide world the apocalypse is not for toying with.